Most people really don't care Skate, its how a lot of businesses work and you generally don't give up the chance to grow when the opportunity is there.

Regardless of the mission statement, the objective of almost all businesses is to make money/profit. Give a gamer value for money, cutting edge performance, somewhere between those two markers or simply just the ability to play the games they enjoy and they'll be happy.

If 'Skate Zilla studios' could turn a huge profit, expand year on year and grow as a business I'd wager you wouldn't really care about who you were trampling over in the process. Dog eat dog, always has been, always will be.

Money makes the world go around. You make your own luck and take your chances.......with regards Nvidia, they're hardly thieving technology in many of your examples...they didn't force 3DFX to become bankrupt and they took the opportunity when the chance arose - just like any other company could have done. I'm not sure why you would feel so threatened or intimidated by such a company or be blinded to another company that it means blind fanboyism clouds logical judgement.