Intel Allegedly Playing Dirty Again To Undercut AMD’s Ryzen

Intel is allegedly back to playing dirty in a deliberate attempt to cut AMD and its Ryzen CPUs out of the market. Reports alleged that Intel PR is gearing up for a response to Ryzen. With some reports claiming that Intel personnel may have even approached some customers with “incentive rebates” and other special promotions to exclusively use Intel chips. In some cases allegedly urging them to make big buying decisions before they could evaluate competing AMD products.
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Intel’s Unflattering History – This Is What AMD Fears It Will Have To Overcome With Ryzen

AMD’s fearful Intel will go back to its box of dirty tricks to undercut the company’s most competitive product in a decade, Ryzen. The company’s form 10-K filing revealed an unforgetful, cautious and apprehensive AMD that’s re-entering the market with eyes wide open

In the filing, the company goes into detail about the long and bitter rivalry between it and its much larger competitor over the years. It shined light on a systemic employment of underhanded and anti-competitive practices to muscle AMD out of the market. Citing several instances of well documented litigation on the international and local levels where Intel was accused of which Intel either lost outright or had to settle out of court..

2009 EU Decision – $1.4 Billion Dollar Fine For “Anti-Competitive” Practices
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The findings of the EU Commision’s investigation concluded that :.

Intel provided monetary incentives in the form of hidden rebates to Acer, Dell & HP on condition that they bought all, or almost all, their x86 CPUs from Intel for three years and none or, almost none, from AMD.

Intel provided hidden rebates to Lenovo on condition that it purchases its CPU needs for its notebook computers exclusively from Intel.

Intel made direct payments to a major retailer on condition it stocked only computers with its CPUs

Intel paid computer manufacturers to halt or delay the launch of AMD hardware, including Dell, Acer, Lenovo, and NEC...

US Federal Trade Commission – $1.25 Billion Settlement For “Unfair” & “Deceptive” Conduct

In 2010 Intel settled an investigation by the FTC for $1.25 billion paid to AMD..

The Ends May Justify The Means For Intel But Not For Anyone Else

This is what it all comes down to. A $1.4 or a 1.25 billion payment over a decade and a half is chump change for a multi-national conglomerate like Intel. Which generates ~$60 billion in yearly revenue and spends several billion on marketing alone in a given quarter.