AMD has confirmed that custom RX 5700 series graphics cards will be coming in mid-August, and some partners will launch their versions even later.
AMD claims that blower-style cooler was necessary in order to "guarantee performance in every system to match our launch charts", as it should cool down the GPU even in cases without proper airflow.
I ordered my 50th Anniversary edition with an eye on the "guaranteed" stock performance (mild as-delivered OC vs non-Anniversary cards). I'll see how that turns out in the next couple days.