Good read, Scott. Thanks.
Some of it I'd read in "Masters of Doom" ("How Two Guys Created An Empire And Transformed Pop Culture"). Fantastic book (Silas Warner has several index entries), gets me playing Id's game if just for how much you learn about the making of it, and Doom.
It may be seen as awkward within an American context but I know there are some societies in Europe where self-aggrandizement and spotlight craving is heavily shunned.
Like Western fast food culture, social media will eventually infiltrate those societies (probably already has).