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#3843824 - 09/30/13 06:07 PM The World's Most Valuable Brand  
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Kontakt5 Offline
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Kontakt5  Offline
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No one gets out of here alive.

Inline advert (2nd and 3rd post)

#3843869 - 09/30/13 07:11 PM Re: The World's Most Valuable Brand [Re: Kontakt5]  
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HitchHikingFlatlander Offline
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HitchHikingFlatlander  Offline
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California
Wow that surprises me.....

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I've got a bad feeling about this.....
#3843872 - 09/30/13 07:16 PM Re: The World's Most Valuable Brand [Re: Kontakt5]  
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Stormtrooper Offline
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Stormtrooper  Offline
Lifer

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Yeah I remember that commercial from 1980 something.

Story is the company didn't like it but Steve ran it anyway.

#3843874 - 09/30/13 07:17 PM Re: The World's Most Valuable Brand [Re: Kontakt5]  
Joined: Apr 2001
Posts: 121,480
PanzerMeyer Online centaurian
Pro-Consul of Florida
PanzerMeyer  Online Centaurian
Pro-Consul of Florida
King Crimson - SimHQ's Top Poster

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Miami, FL USA
That was a commercial directed by Ridley Scott and it premiered during the 1984 Summer Olympics.


“Whoever fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you.”
#3843888 - 09/30/13 07:45 PM Re: The World's Most Valuable Brand [Re: Kontakt5]  
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Kontakt5 Offline
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Kontakt5  Offline
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There's definitely a certain irony to the Orwellian 1984 conformity which it invokes, given the way the markets have evolved-

The commercial was aimed at audiences to choose a personal computer which gave the user more freedom of choice than IBM compatible clones (I suppose it's also supposed to be a shot at Commodore or any competitor, rightly or wrongly).

With mobile devices and tablets hardly being a matter of choice anymore as the desktop market is quickly becoming a question mark, with more streamlined interfaces, operating systems and games and apps, with end users becoming throngs of eager consumers ready to grab up the next device because they cannot live in the modern world without them anymore, you'd need another paradigm shift that perhaps knocks the current trends off their laurels in order to make this commercial work again. But it's Apple now who is the face on the screen.


No one gets out of here alive.


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