If you're willing to watch it on a screen big enough to hold in your hands, or one hand, then you don't care about what you're watching.
You are thinking in too small a box; trying to generalize based on the notion that people watch video for the same reason they read fiction - to be passively entertained - but with pretty pictures included.
I occasionally stream video content. Quite often music video, which sometimes is purely for the audio, but quite often the video is a pleasant addition. I also stream video when the content has information that is not easily extracted from available text. News clips, documentary videos on science or tech developments. I don't need cinematic quality, and what I get with a video setting of 360 resolution suits me just fine; and I certainly care very much about what I am watching.