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Supermodel Kate Upton has been donning armor these last few months as the spokeswoman for the mobile title Game of War: Fire Age. In a Bloomberg feature published Thursday, it’s reported that the title’s parent company, Machine Zone, set aside $40 million for the four-month campaign featuring Upton.


But it sounds like it's paying off big time, all the little kiddies downloading this game

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Game of War is raking in cash, too. In fact, Bloomberg reported it is collecting more than $1 million per day, double the amount last spring. The reason? Though the game is free to download, in-app purchases that add up quickly.