Yea ark that is only for NEW backers though. They have a tier system going.

Read this:
https://robertsspaceindustries.com/comm-link/transmission/12986-Lifetime-Insurance-Clarification

So anyone who backed the game earlier can still buy LTI at the original price. Anyone buying into the game now has to either buy limited insurance at a higher price or find someone to buy it for them and gift it to them. This still wont open up your ability to buy new LTI packages but the package gifted to you will have LTI.