I am due for an upgrade next month and really thinking about getting a Lumina Icon or a HTC One7. Currently I have a Samsung Galaxy S3, which I love. However, I don't feel like spending money on smartphones any more, so anything on contract that is free is what I'll pick. Right now, it is the Lumina or the HTC, but I am still undecided on which one. I have never used Windows 8, and I love the google now features of Android 4.4, but still open to trying something new.