You and I on the Steam forums back in 2009 used to give Gaijin hell about showing little interest in those that use Steam exclusively, which I see they still have not learned their lesson yet, as the links take you to "Yuplay."
I'm not buying this game until the (1) ditch Yuplay or (2) make it available on Steam.
Well, you use YUPLAY website to buy the kit, like any other digital distrubition website, just like Gamersgate. I don't see why you would complain against a simple website, that you have to access once
and support Steam, a DRM system that you have to keep running to be able to play your games...