well...at least Disney is being honest about the loss from John Carter. http://www.washingtonpost.com/business/d...clNS_story.html
The Walt Disney Co. said Monday that it expects to book a loss of $200 million on the movie in the quarter through March. That’s among Hollywood’s biggest money-losers ever.
Directed by Pixar’s Andrew Stanton, the 3-D effects-laden movie about a Civil War veteran transplanted to Mars was already headed to the “Red Ink Planet,” according to Cowen & Co. analyst Doug Creutz. Yet he expected a write-down of about half that size.
Disney said “John Carter” has brought in about $184 million in ticket sales worldwide so far. But ticket sales are split roughly in half with theater owners. The movie’s production budget is estimated to be about $250 million with about $100 million more spent on marketing.