The guy from the Serious Sam team said it best: "People are willing to pay for awesome."
Ubisoft has problems because their output is #%&*$#. I've had it up to here with this piracy crap, and the argument that this is a PC problem is a load of Bovine Excrement, look at the torrents of all those 360 games out there. No, they're simply not up to the task of cross platform development, it's too much work for them so they're sticking to what they perceive to be the bigger market: Consoles.
And yeah, they've ruined their own argument. Why still do DRM if it doesn't work? Because if it did work, which it doesn't, then why moan about piracy?
This is not about losses due to piracy, this is about raking in even more money for the same or less investment.