The crime occurs when money is exchanged or when you try to pass someone elses work off as your own.
There are many ways content is exchanged without theft occurring.
Does this apply to search engines who profit from advertising clicks returned during searches for this material? What about advertising placement on websites that allow upload and exchange of this material? A few years back a guy I knew used some file sharing client which had an ad banner on the GUI, so even this would appear to be an avenue for monetizing this kind of traffic.
A considerable part of the irritation with policing this kind of activity appears to be based on who is getting paid and who is losing money. Media publishers suing individuals for distribution infringements costs money for legal work and has public relations costs, completely ignoring any loses from the piracy. Meanwhile, the search engines and websites are getting paid out of all this traffic. Shifting the focus of enforcement back up the chain from individuals to facilitators serves a manifold purpose of working to eliminate profitability for the "middlemen" and making legal investments farther reaching by impacting thousands or millions of users, rather than a single individual. All this while avoiding negative publicity for suing old ladies and such.
Flip side is that the previously profitable "middlemen" are forced to pay the bills. Search engine companies will need new staff to ensure compliance with blacklists. Websites will need new staff to police user uploaded content for infringing material. For very active websites this could require a costly staff of hundreds. Slowing user upload activity would also work to ease volume pressures on review staff, at the expense of user complaint and losses in advertising click traffic.
The technical accounts of this bill are a boondoggle, working from the wrong angles on the technology side and resulting in an easily defeated or even dangerous user response. Not to mention apparently terrible structure on infringement claims and whatnot.
But I think the general ideas I mention above are the big picture thinking, looking toward the future.
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WARNING: This post may not bear appropriate warning labels, a noncriminal illegal omission.
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