As I said earlier, the force trim release system will be an optional add-on. The stand alone Cyclic is looking to come it at under the £250 mark at the moment. But also there isn't a (that i'm aware of) a realistic trim release system available for the home pc market at the moment, so first versions are always going to be expensive.
As arneh said further up;-
" Well, you don't need this stick at all. In fact you don't need a joystick at all, keyboard control is all you need :P"
At the moment the only stand alone cyclic on the market is 1290Euros, which is around £1090 or $1670 and that's just for the a basic cyclic without force trim. As the market for these types of controllers is so much smaller than fixed wing controls the cost is always going to be higher.
We are going to be at the Cosford Flight Sim Show at the end of August with (hopefully) the full HOCAS Apache flight controls setup. So if anyone is around in the UK come along and see the system and have a go!
Astrasim Expo 2010 Cheers
Rich