At a confessional, little john arrives and confess :

-Father, i have sinned. I was seduced by a married woman who claims she is decent.
-Is that you, little john ?
-Yes father, it is me.
-And with who you've been ?
-Father i already told you my sin. She oughta confess her owns.
-Look son, sooner or later i will ended up knowing, might as well tell me now.

Was it Isabel Fonseca ? - inquired the priest
-My lips are sealed.- replied little john

-Maria Gomes, then ?
-By my words you'll never know.

-Ah! Maria Cristina ?
-I won't tell !!

-Luiza monte ?
-Father, don't insist !

-Oh, i know, the isabelle from the bakery ?
-You wil never know !

The priest then says : - You are a stubborn person little john, but from the bottom of my heart i admire your discretion.Now go pray 15 Holy Maries and 10 Lord's Prayer.

Little John exits the confessional, and heads towards the churchs stairs. His friend Felipe awaits him, and whispers:
- So, you got the list ?

Little john replies: - i got it, i have the name of five married women who F@$#!$ with everybody.


The moral of the story :

Strategic planning starts with the survey of the market !!