Judging from that short glimpse, it definitely preserves that military look that only Thrustmaster tends to have (and only Suncom ever approached), not to mention that there are some switches on the throttle's base.
There are still many unanswered questions, though...what are the internals like, for instance? (In particular, will the stick be force-feedback?)
All in all, though, this could be my next HOTAS. I like my Cougar and all, but the peeling paint on the stick is really getting to me now, not to mention that split-throttles can be handy and force-sensing sticks aren't always suitable (*cough*IL-2*cough*).