Well, I don't know the electronics involved.
MaRS = acronym for magnetoresistor, is essentially a "tuning" HALL sensor circuit used by Russian guys as potentiometer/HALL sensor replacement.
The response curve of HALL sensor is not linear - is a sinuosity curve - see this pic from Mikesflightdeck.com:
http://www.mikesflightdeck.com/images/hslin.jpgDue this you have limited useful linear reading area, around ~ 40 degrees.
Seems that MaRS circuit extends this linearity area.
Sample of DIY MaRS circuit - from AviaForum:
http://forum.sukhoi.ru/attachment.php?attachmentid=58771&d=1153128210 Seems that vkb-flightsimcontrols sold kits of MaRS, with integrated auto calibration feature.
I have not seen anything like MaRS - even with another name - in use outside the Russian community. Unfortunately, in my local market i don't found Philips KMZ41 chip to experiment with it.
Why I "advocate' the use of HALL sensor or MaRS in joysticks?
Because they are better than average of potentiometers used in joysticks.
And actually HALL are cheaper than a regular potentiometer.
The idea spread in flight simulation community that HALL sensor is expensive is due the first ones provided as replacements for HOTAS Cougar, borrowed from the automotive industry.
And before someone can say that the CH uses good potentiometers in they sticks.
Yes, they use (I have 8 of these pot's here

).
Would be beneficial to CH use HALL sensor in their sticks? I think not.
But what about the anothers manufacturers who produce in China?
They would put ~U$ 5,00 potentiometers in their sticks?
No, so hopefully everybody change to HALL or MaRS.
What seems to be a tendency, see last release from Saitek, Logitech, Thrustmaster.

Sokol1