Allen
Hotshot
Joined: Oct 1999
Posts: 8,856
Ohio USA
Radeon VII out next week may be being sold at close to estimated design+production cost. Again, the concept is that Radeon VII is just to keep AMD "in the news" -- not to make real money. Think of it as an advertising expense. So, based on the guesswork in the article, customers are getting a bargain -- particularly if they use the compute functionality.
Quote
Radeon VII production cost $650+
Bill of Materials
Our original article about the HBM 2 cost gained a lot of traction and we decided to try to dig out how much the whole card BOM (bill of materials) might be.
AMD is not overcharging for the card. For what it is worth, based on these numbers AMD is actually undercharging end users. The company could not go higher than $699 as it needs to compete against Nvidia
Good competition drives prices down but Nvidia is a tough company to go against. Having Intel coming to the GPU game at some point next year will make things even more interesting.
