In the defense of the AIB partners, the listings were deleted, But there were more than Simply a "GPU in a Box"

$749-799
But from what I saw:

-Premium Built 1080GTX GFX Card,
-Moisture Resist Coating to Protect PCB from Moisture/Liquid Drips
-2x 8 Pin PCI Connectors w/ LED Diagnostics
-14 (12+2) Phase VRM,
-3 Fan Cooler w/ Flat/Sq Heat Pipes,
-RGB Adjustable LEDs,
-Assorted Adapters (Molex to 6 Pin, DP to DVI/ etc)
-Custom HB SLi Bridge, w/ Adjustable RGB LEDs.
-Internal HDMI Ports on the Back of the Board Next to Power Connectors
-Breakout Box for front panel HDMI and USB3.0 Ports
-Back Slot Bracket for HDMI Ports
-Mouse Pad
-Wrist Protector
-Case Sticker
-4 Yr Warranty


Well worth the Price, if you can afford it.