We are beginning to sense AMD’s cunning plan
Marketing might not be as daft as we thought

AMD’s Polaris strategy is becoming a bit clearer and even if we thought that the fabless chipmaker might have dropped the ball a bit, it's cunning plan is starting to make sense.

..AMD could take roughly 7 per cent of Nvidia’s sales in a single quarter, by releasing a graphics card in a price segment that Nvidia had nothing.

Now Nvidia is going to be focusing on the high-end first and will not release anything for the performance for the mid-range for ages. But AMD will have its Polaris there and ready .. about six months ahead of Nvidia ..

Then when AMD releases its flagship graphics card based on the HBM2 powered Vega 10 GPU, .. it will arrive with a spec which is better than the GTX 1080 and is meant to go toe-to-toe with a possible GTX 1080 Ti or Titan X successor.

Good for AMD but means that prices will be higher because AMD does not have to undercut Nvidia.