I can definitely see the new series start a serious advertising campaign in five to ten years, when they have developed a combined forces sim that they could market to a much larger audience, that might make the advertising costs worth while.
I think that'll be way too late, Luthier isn't so far ahead of others as he think.
Maybe ED applied the ground war on a more reasonable level? http://forums.eagle.ru/showthread.php?t=81589
While I do see use for First-person-AAA, I'm not so sure about first-person-tanks.